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 Our Services |
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We offer our services within the framework of a retainer agreement and also on a project basis. The business goals of our clients can be supported by advertising campaigns, media work, market or brand research, press events, and internal trainings, all of which we incorporate into our PR strategy.
Our services are utilized by both large organizations and SMEs. Generally speaking, larger companies seek regular, full services, while SMEs require project based assignments, for example the launch of a new product, organization of a press event, and other items like the design of a corporate brochure. A project approach can be very effective because Heller Consulting’s fee does not exceed the remuneration of a single well paid employee, and is payable only for the duration of a given project.
We offer a One-Stop-Shop, in which we coordinate all the subcontractors involved and Heller Consulting is responsible for preparing the activities report, which means a client needs to keep contact only with Heller.
The services listed below are always tailor made and fine tuned to meet the individual requirements of the client.
Press relations, media observing
Setting up a media list
Heller Consulting formulates and regularly updates bespoke lists of media and journalists relevant to each specific client. These lists serve as the basis for all media activities, which would include press releases, interviews, press events. Heller has excellent media relations, especially in the IT, telecom, business, logistics, and FMCG press.
 Media events
Events and news in a company’s life may be important in of themselves, and as such may be worthy of being released to the media and, indirectly, to the company’s target group. It may be that, depending on the newsworthiness of the issue, press breakfasts, press conferences, or press trips can be organized.
Heller Consulting keep a close watch on publications resulting from particular events, and prepares press clippings, along with a report.
 Press materials, case studies
Heller Consulting standardizes the form and fixed content elements of a company’s press releases, using accepted international standards. Heller prepares the press materials, distributes them to the media, and follows this distribution through with personal contact.
 Paid PR articles
In a PR article paid for by a client, all the desired corporate messages are incorporated, and the articles place in a suitable design which will be credible to readers.
 Media analysis
Heller Consulting collects the articles published on a given company, its products and services, assembles overall market information including competitors’ activities and features this in a media analysis. This is used as a feedback given to clients about the effectiveness of their activities, and the media response.
Communications training
Heller Consulting organizes communications trainings for its clients in order to prepare the management or spokesperson of the company for the times when they are obliged to speak publicly. The communications trainings enable participants to acquaint themselves with the principles of communications, and also impart practical knowledge. The trainings improve performance skills and enhance even simple meetings.
An integral part of the communications trainings is the media coaching, in which participants are trained in how to communicate effectively with the media and familiarize themselves with interview situations, or gain valuable knowledge concerning the staging of a press conference.
Corporate materials
 Corporate brochures
A particular and valuable task of public relations is to design and standardize all printed materials of a client company, ensuring a consistency of design elements on accoutrements like stationery, business cards, folders, company brochures, and websites.
Corporate and product brochures
A company brochure offers well-established and structured information targeted on clients, partners and the media. Product brochures can be used at press events, exhibitions, conferences, presentations, and show rooms. Heller Consulting, in consultation with the client, prepares the content structure of brochures based on assembled information, then writes the text, designs the layout and illustrations, and arranges printing.
 Web site
The website of a company is its face to the world. Unlike printed materials, it features constantly updated information, and its interactivity allows the company to keep in direct contact with its clients, partners, and with the media. It can also be a medium for online campaigns. The significance of websites is increasing rapidly in B2B, and they are clearly a premier information source. The role of the internet is growing rapidly amongst end users and, according to an FMCG market survey 65% of potential buyers check on the internet before buying desired items.
Reference film
Reference films introduce companies, their products and services. They are usually aired at exhibitions, presentations and conferences. Their speedy effect makes them popular promotional tools.
Customer relations, customer monitoring
 Event management
A company can maintain a direct and constant contact with its target group at events. Heller Consulting creates several types of public relations events, tailor-made to the profile of the client. A good example is a regular client day conference in which the company offers lectures and evening programmes to its clients.
 Newsletter
An effective and direct way to keep in regular contact with customers is through a newsletter. There are many parameters to be decided: printed or online, proportion of professional and promotional materials, size and frequency. The solution is always tailor made, reflecting the state business goals, company profile and budget.
 Relation with professionals
It is vital for a company to me respected among its professional peers and to establish a positive attitude towards its partners. In order to help clients achieve these objectives, Heller maps the existing and potential network of associated professionals and plans the client’s activities accordingly, for example through participating in professional associations and presence at conferences.
 Advertising campaigns – planning and realisation
PR methods can be effectively mixed with traditional marketing tools: the harmonized marketing and communication campaigns magnify the effect of each. Heller Consulting planned several such successful campaigns, whose effect could be measured.
Events organization
Events organized for employees belong within the realm of internal communications. Heller Consulting offers a very full service in organizing internal events such as family weekends, children’s days and company anniversaries.
 Internal Communications
Internal communications are based on a set of tools which help develop a corporate culture, preparing employees for change, offering information about internal events, keeping fluctuation low, improving work effectiveness, easing information flow, and conveying company goals from management to staff. They are a vital component event in small companies.
Situation analysis
Heller Consulting measures the internal communications structures and status of the client company. During the situation analysis in depth interviews with management and selected staff are conducted. The study summarizes experiences, conclusions, and recommendations are made about how to incorporate the findings in an action plan to demonstrate how to improve internal communications.
Crisis Management
Crisis manual
Heller Consulting creates a crisis manual pertinent to the client company, containing crisis management principles and guidelines to practical steps to be taken in the event of crisis situations. Crisis situations cover a wide range of possibilities, from a product withdrawal due to serious quality problems, environmental contamination, or a large layoff of staff. Prior to producing and writing the crisis manual, Heller Consulting examines the structure of the company, existing crisis management practices, and analyses crisis situations which have previously arisen.
Crisis Management
In the event of a crisis situation, Heller Consulting places itself at the client’s disposal 24/7 for consultations, coordinating relations with the media, along with collaborating with experts on the basis of the principles laid down in the crisis manual. When it has managed the crisis, Heller Consulting analyses the genesis of the crisis situation, the solution, the process, and the results.
Sponsorship
 Elaboration of Sponsorship Principles
Heller Consulting elaborates sponsorship principles, taking into account the profile, size and financial resources of the company. Heller experts formulate a theoretical approach, and also develop practical guidelines on how to handle incoming claims. A decision on sponsorship always has to be a carefully thought through process.
Coordination of Sponsorship Activities
Heller Consulting screens the incoming applications, collects background information about applicants, sends our refusals, and offers a full service in handled the processed then approved applications, in terms of contracting, ensuring publicity, and general follow-up.
 Charity
When a client company wants to make charity donations, Action Heller’s role is in elaborating the principles and controlling the execution of the activity. In this event the company, as a responsible corporate citizen, does not expect recognition or publicity in return.
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