A Few Words About PR

PR is a conscious, planned and co-ordinated long terms series of activities which is able to influence public opinion and the public perception of an organization, both internally and externally. Its purpose is to build understanding, establish and maintain trust in relation to a given company, products or services, and supports a corporate identity.

The success of a given company in the market or the establishment of a reputation no longer rests merely on the quality of its products, since a wide variety of similar products could appear. It also depends on the attitude of the consumers towards the company, how they regard it.

PR provides a toolkit which a company’s management can utilize in order to reach consumers indirectly and to be able to influence their attitude. Public relations methods are designed to transfer direct company messages to target groups in a way which is more credible than is possible by employing only advertising tools.

Messages should be credibly built on each other and published in press materials, articles, advertisements, leaflets, management announcements, or on the corporate website – anywhere that a company communicates with its public.

The public relations services of Heller Consulting including careful planning and executing of the across the range PR activities of a company, and Heller also undertakes occasional PR projects.

During the work, it is Heller’s aim to handle public relations, not as a separate project in a company’s life, but placing public relations at the heart of the entire business process of the company. During the planning of PR activities of a particular client, the primary goal is to increase company value by utilizing all the appropriate methods of public relations.

If PR tools are harmonized with traditional marketing tools, such as above the line campaigns, the effect can be even more significant.