Working Method

We follow defined principles within our account work.

PR consulting does not mean just giving advice, it means handling and realizing activities

Heller Consulting shapes its proposals, designed to incorporate all information necessary and vital to the client, and follows this with carrying out each project exactly according to the blueprint of agreed plans.

PR becomes a part of the company’s business processes

PR activities are constructed so as to exactly serve the strategic goals of the client company (for example, increasing the market value) and support the internal acceptance of them by employees.

The management of the client company holds overall control over the PR activities, and is supported in this by information given by Heller Consulting.

PR is part of the company’s internal information flow, for example market information collected through PR operations is forwarded to company analysts, decision makers and controllers.

PR operates as a form of management consultancy.

One Stop Shop method

Heller Consulting produces proposals which involve subcontractors, and coordinates the contractual and infrastructural background of the cooperation. This responsibility is funnelled through Heller, even if several subcontractors are involved.

Measuring PR effectiveness

Clients naturally need to measure the effectiveness of PR activities, and this can be achieved in all cases. Methods of measuring may feature regular surveys carried out among target groups or defining and measuring tasks embedded into CRM systems.

A general measurement is the AVE index which calculates advertising values of articles published after issuance of a press release or organization of a press or public event. The publications are identified, the sizes of the articles are measured, and a count of the number of readers reached is established.